From it's much heralded purchase by Google in 2000, Sketchup has been a great example of how a professional-grade tool can be offered in both  free and "pro" versions. The free version does not lack for power or features. Rather, it is a top-notch tool that students can pick up and start using within minutes. Once they become familiar with the basics, students can use Sketchup to visualize, design, create, and problem solve. In many ways, learning Sketchup can be compared to the skill of a great writer or speaker. A 3D model allows artist to present their ideas in full color and in 3 dimensions. When Sketchup is combined with screencasting software and other technologies, the artist can create an engaging and moving experience. With versions for Mac and Windows as well as mobile viewers for IOS and Android mobile devices, Sketchup is the type of tool that will continue to pay dividends throughout students academic and professional careers. It is truly a transformative tool.